Tag Archives: Virginia Super Slims

Virginia Super Slims “You’ve Come a Long Way, Baby”

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Virginia Super Slims AdvertisementOne of the most well-known advertising campaigns in US history was launched in 1968 for the Virginia Slims cigarette brand.

“You’ve come a long way, baby” was the appealing slogan for a new, slimmer cigarette brand manufactured by the leading Phillip Morris Company and advertised especially to women smokers. The campaign, created by the famous Leo Burnett Agency, was extremely successful, both in commercial and cultural terms, turning into a national catch-phrase. Read the rest of this entry