“You’ve come a long way, baby” was the appealing slogan for a new, slimmer cigarette brand manufactured by the leading Phillip Morris Company and advertised especially to women smokers. The campaign, created by the famous Leo Burnett Agency, was extremely successful, both in commercial and cultural terms, turning into a national catch-phrase. Read the rest of this entry
Famous tobacco manufacturer that is known throughout the world is, undoubtedly, Philip Morris. He began his business as a small businessman in Great Britain and these days, his company has one of the biggest shares of tobacco production in the world.
Philip Morris established his company in 1847. The first store was opened in London. At the beginning, he was just importing cigarettes and wasn’t engaged in their production. Read the rest of this entry
The remarkable Marlboro cigarette history started in England in1847. Initially this best-selling cigarette brand was focused at female smokers. Targeting at this market segment was not profitable, however in the 1920’s Marlboro decided to try promote these cigarettes to female smokers in the United States. In this campaign it was pointed out that Marlboro is a Mild cigarette brand. This campaign extended into World War II when the brand was ultimately removed from the market. Read the rest of this entry