Qualitative and very affordable – these two words completely identify the smoking products of the second biggest tobacco manufacturer in the United States – R. J. Reynolds Tobacco Company. Established in 1875 by the son of tobacco grower R. J. Reynolds, R. J. Reynolds Tobacco Company extended and became substantially prosperous extremely fast.
Within the first couple of years it was a small enterprise, however with time, the company has started to produce and sell more than 2 million pounds of tobacco products per year.
In 25 years R. J. Reynolds Tobacco Company grew to become the owner of all small tobacco producing companies in the region of Winston-Salem and within that time it supplied 1/4 of the whole chewing tobacco products, spread in the United States. Modern systems significantly contributed to the growth, demand and as a result the manufacturing of cigarettes.
Impressive strategies of advertisement really helped to advertise the product and make it well-known all through all of the states. Famous Camel cigarettes were introduced for the first time in 1931. This cigarette brand is made of the widely known “American Blend” tobacco – a mixture of tobacco types, which offers a distinctive calming and excellent flavor. This brand obtained popularity so fast that authorities decided to make Winston-Salem region an official port of entry in the USA.
Among the main reasons why R. J. Reynolds Tobacco Company started to be so popular, was the attitude of its president to his employees. In 1920’s he had constructed around 180 houses and sold them to his employees at really reduced cost. This little town of houses was named Reynolds town. R. J. Reynolds introduced new workplaces, offered great working conditions and decent salaried, which undoubtedly led to the growth of the product quality and reputation of the company.
By the end of the 20th century, R. J. Reynolds Tobacco Company was producing 2/3 of the smoking products sold in US. The vast majority of brands are budget class ones, which does not reveal on their quality. Due to the reasonable prices such brands as Camel and Pall Mall are very popular these days as they are available to the average customer.
Cigarette brands produced by R. J. Reynolds Tobacco Company:
- Pall Mall
- Natural American Spirit